Designing With Web - Part 3: week 1

Encourage mobile homes experience for your parents using a mobile app.

Group 43
Elisa Lemoine , Antoine Lézin, Maelle Lemaitre, Morgane Malleron, Clément Maitenaz

Mindmeister conjoint exploration: Mindmap de notre reflexion autour du sujet

Roadmaster

Context

when? where? who? why?

What ? Your parents feel like traveling and they want to experience road trip like if they were 23. Why not testing recreational vehicle for a unique trip ? Roadmaster helps put them in touch with other camper van users and travelers. In this app they will find every tips they need to prepare their trip, maps with best camping and car park, travelers in the same area, a map which locates the closest toilets, a GPS...

Who ? Roadmaster is designed for parents in order to enables them to discover road trip in recreational vehicle.

When ? Every time you are getting ready for a camper van road trip or when you are already on the road and looking for tips, parking maps and so on.

Where ? Directly on your smartphone so that you have all information gathers in one tools. wherever they feel like moving away from their routine or having a week-end off

why ? Because there is no such thing as an app designed especialy for parents who want to experience new traveling ways. This would make it easier and encourage them to experience mobile homes. and discover wherever they feel fancy to by their own

Target

for whom?

The main target of Roadmaster is a couple of adults who are facing their so-called 'midlife-crisis'. They want to hit the road and discover the country by themselves with a new way of travelling. They are looking for adventure and autonomy, but are not yet ready for it, meaning that they don't have the particular skills to do so. It targets adults that earn an average revenue or lower revenue, that can't afford or don't want to be a "basic tourist" that hires a tour-operator to organize their trip. They are also kind of hipsters and want to recall the "good old days" of the sixties. They are more likely urban dwellers and want to escape their routine.

Service offered

what? how?

This app is made to be used by adults, so it needs to stay clear and easy to use. People would be able to share tips on a personal page with tags. The interface of the app will be very easy to use, a bit like Instagram, with a first page which is your "personal page", a second about "enter your route", a third about "share your experiences", a fourth about "looking for tips". People can react to any post and may discuss with each other. People can share tips and experiences with hashtags and locate their places. They may even can meet each other, if they want to.

This app is also a new way for companies to advertise. It is using Geofending built within the app so that campers will see your ads on the road when they are near to your location, for instance a farmer will be able to sell his fruits to whomever comes across his farm.

Identity

describe the universe around your service by creating a mood board and name your service accordingly

Web interface

How does your project relates to Web? Describe use cases
On the future website of your service, how will users access your service? Describe scenario of utilisation

Roadmaster is a mobile application in that it is related to the web. Because web connection is not always working on the road the app provides a no-Wifi mode. You can check all the information you need whenever you want if you enter your trip in the app and the AI within this app will download all that can be useful for you. Roadmaster is on your side at all steps of your way.

For instance, Mr Davis visited a very good camping in Portugal with a huge swimming pool and he wants to recommand it, so he may go to Roadmaster, write his comment, add the location of the camping, give it grade, share it with the #camping and #Portugal and even more possibilities. Then he is going to visit the Duro Valley but wants to sleep for free on a parking. Then, he may go on the app, enter his planned route and then the app will show him every parking available for a night stay and it will also download every information that may be usefull for him to know : toilets, view points, sunset hours and where to look at it, even a trafic simulation will be included (but it would work with the internet whereas other options are downloadable).

Benchmark

List concurrents / relative projects and describe how they relate/differentiate to your project

References

books/films/articles/...

Mockup of this project

Project 2: Camperfly

Context

when? where? who? why?

What? This app will provide to the customer the possibility to share a camper van. Such as "velib" or "autolib" in Paris, the application creates the possibility to let and take a camper van where you want. It provides flexibility for travelers, gives the possibility to travel with camper van without having one. You take your camper van at terminal and put it back. There is places all over the country where you can connect your camper van to terminals. There is dedicated places all over France.

Why? Choosing this type of Camper van sharing is a way to meet new people, to share means of transport (it is cheaper) and to be entirely free of moving.

When? Any time you want. This is the strength of the app, it provides flexibility for customers.

Who? For everybody. You want to go on a trip with your familly, with friends or alone, you can rent a camper van. But the main target is dynamic people because it is a cheap alternative and it is a modern and new concept.

Target

for whom?

The targets are groups of friends or couples with children who want to travel and be free of moving. This system is cheaper so it is well suitable to that type of person who are on a modest income. Moreover, this system is a way to act in favor of ecology. Today, people are looking for this type of service.

Service offered

what? how?

This app is made to be used by family with children, they need new technologies and innovative apps. The application situates vans, people can rent it when they want and where the van is. The system looks like "velib" or "autolib" in Paris and the van can be parked anywhere. You take your camper van at terminal and put it back. There is dedicated places all over the country where you can connect your camper van to terminals. For exemple, a family can rent a camper van in Lyon, drive to Marseille, let it in a parking and a group of friends take it for going in Paris. The process is less expensive for customers, they do not need to buy a camper van. Moreover, it is more ecological and it is a way to meet new people who like the same type of trip.

Identity

describe the universe around your service by creating a mood board and name your service accordingly

Web interface

How does your project relates to Web? Describe use cases On the future website of your service, how will users access your service? Describe scenario of utilisation

The app will connect people that want to travel between cities but who don't want to have to come back to their first point. In this case, the app will connect families between each other who will use the same RV. They will enter the journey they want to do in the app and will be connect with people who have the same departures and arrivals.

Benchmark

List concurrents / relative projects and describe how they relate/differentiate to your project

References

books/films/articles/...